12th December 2006
EFH BROADBAND JOINS 186k
MARROCCO'S 186k Limited has acquired the highly respected Internet provider EFH Broadband, in a move that will see EFH become the company's new consumer flagship brand.
The acquisition, which includes all associated brand properties and a rapidly growing customer base, will give the company another established leading brand providing premium broadband services.
Commenting on the acquisition, Dominic Marrocco, owner of 186k Limited, said: "EFH has built up a service that has an impressive track record, providing reliable broadband and customer services to many thousands of end users."
"We intend to build upon that reputation by integrating their current offering with our enhanced value added services* to deliver an unequalled package for both residential and business users."
186k plans to maximise the visibility of the brand and continue to build upon the solid foundations set by EFH.
"I believe that our enhanced service offerings, competitive pricing and stability will give both current and future users good reliability in a sector that is highly competitive," continued Marrocco.
The acquisition will be completely seamless and won't require current users to do anything to continue their service.
There is excellent potential for us to continue the great work set by EFH. Their business philosophy meets with our vision and strategy to provide broadband services into every market and nurture those users that may not be accustomed to life on the web."
Overall, EFH provides a flagship vehicle that continues to drive consolidation within the Internet sector," concluded Marrocco.
Duncan Pollard, Director at EFH Broadband, said: "When we began the process to move our brand and users to another company, we wanted to be sure that our customers were going to be in good hands. To this end, we evaluated many would-be suitors, but none could match the stability and good business ethics demonstrated by 186k.
Further to this acquisition, I'm delighted that 186k has asked us to assist with the customer integration process, so that we can provide a reassuring message to all of our valued users, that this move will prove to be good for everyone involved."
186k has grown rapidly over the last couple of years, thanks to an aggressive acquisition strategy and an initial investment of over £20m. Internet entrepreneur Dominic Marrocco, is moving towards greater consolidation in the ISP market. Recent strategic acquisitions made by Marrocco include InVADE, the telephony software solutions provider and Mailbox Internet, the highly respected B2B ISP.
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Neil Cotton: T: 01773 599120 or M: 07962 039 469





